The dress is being launched due to a massive surge in customer demand. So much so that it will be launching a 'lady-in-waiting' service (...that's waiting list to you and me) and will cost you a fabulous £170 (so no taking out of second mortgages required!)
To find out as soon as the dresses are available, you can send your details through to ladyinwaitinglist@debenhams.
This is amazing - a very clever PR story!
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