Yesterday,
J.Crew London opened its doors to media and bloggers for a sneak-peak at what it has to offer.
Having literally just come back from New York and having visited as many J. Crew stores as possible, I wondered whether there even COULD be anything left for me to buy, but from a store design point of view, I would never have missed the opportunity to take a look before the throngs of people descend.
On entering, we were greeted by mannequins dressed in all-shades-of-blue outfits but with a positively British vibe... the ticker-tape covered telephone box helped.
As well as seeing pieces that I'd seen on my recent trip to New York, I was delighted to see rows and rows of print and colours adorning J. Crew's immaculately made shirts, including ones made in collaboration with our very own
Liberty.
The store lay-out was perfect. Rails of "have-to-have-that" pieces were inter dispersed with glass cases full of eye-catching statement necklaces, bracelets and earrings. Everywhere you looked, there was yet another treasure trove of goodies to feast your eyes on.
Did I buy? Well....yes I did. Its so hard not to in this shop, and this is precisely why J. Crew will become the highstreet fashion staple of many a Londoner, now that it's arrived. It provides you with quality staples that will last for years and are worth paying the extra £ for. But it also offers classic pieces that are adorned with a bejewelled 'edge' here or a rhinestone-clad collar there.
J. Crew has got it right in that it creates wearable pieces that can be worn as stand-alone items, which are enough to turn heads and create a talking point. But those same pieces, bejewelled, printed or otherwise can also be mixed and matched in so many ways, that they look different on everyone.
I'm definitely kinda happy that its arrived!
