Sunday, 3 February 2013

Diet Coke turns 30 years young

This week saw one of the most iconic brands turns 30. Its hard to believe that Diet Coke - THE fashionista's drink is only 30 years old, especially when you think that over the last three decades, it has offered us some of the most iconic and memorable advertising the world has seen.

I was proud to have been a part of this. I with my team of wonderful PR girls planned its birthday celebration, held at London's Sketch.

Fashion influencer, Hilary Alexander hosted the evening and offered her personal anecdotes, not only about the brand itself but also about some of the iconic fashion designers that the brand has partnered with over the last ten years. Karl Lagerfeld and his Diet Coke butler was mentioned alongside Jean Paul Gaultier - the most recent of collaborators.

Hilary also officially opened the Diet Coke retrospective - a three decade themed pop-up exhibition, curated especially for the night itself. Spanning the last 30 years, guests were treated to imagery from Diet Coke's launch at New York's Radio City, through to an 80s collaboration with the Pointer Sisters and showcased all the fashion bottles from Patricia Field (who had flown from New York especially for the evening) to Karl, Moschino to DVF and beyond.

Amidst the amazing decade themed set played by Bip Ling, guests were also treated to the new Diet Coke Hunk ad...and better still - the man himself, who partied alongside guests such as Sophie Ellis Bextor, Peaches and Fifi Geldof, Laura Whitmore, Jade Parfitt and so many others.

A hard week indeed but one which I will never forget in my fashion fabulous life. Enjoy the pics!!

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